Lifestyle or Editorial Photos

Art directors use the term editorial photography to describe the type of lifestyle photos that can be used to advertise a company’s products or services. Generally speaking, the style uses images that are designed to show people in ordinary situations. The purpose might be to sell an idea or more specifically a product that shows people doing activities or in situations that tell a story. For example, a woman relaxing on a park bench might illustrate peace of mind (life insurance) or simply better quality of life (some kind of hygiene or health-related product). Retailers use this type of photography often to sell clothing because it shows the lifestyle or happiness you would enjoy when you purchase their clothing. Below are some sample lifestyle images. What does it take to sell you on a product?

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